Doctors' Board: 'Communicating with your Alzheimer's patients'

This project came under the scope of the partnership between Novartis and geriatrician-neurologists specialized in Alzheimer's disease. Set up and implementation of a board on the issues of communication and management. The first Board group met on seven occasions between 2008 and 2012; a new group of doctors was formed in 2013.

{ 15 doctors per Board group – Since 2008 }

Training sessions on 'The Art of Public Speaking', 'Understanding your client' and 'Communicating Face-to-face'

These sessions aimed to optimize the communication of the HQ and medical visitor networks with healthcare actors in a sensitive context characterized by changing operating regulations.

{ 100 employees trained – From November 2012 to July 2013 }

Coaching on "taking the floor" for company leaders

In the scope of their new functions, providing support on manager skills improvement (Business Unit Leaders) for public speaking on high-stake issues

{ 2013 - 2014 }

Launch of the Cardio-Metabolic Franchise

• Design of the key theme
• Coaching of those concerned for presentation at plenary sessions
• Structuring and assistance with messages at plenary sessions
• Writing of sketches

{ January 2015 }

Cycle Meeting for the Cardio-Metabolic Franchise

• Design of the key theme
• Coaching of those concerned for presentation at plenary sessions
• Structuring and assistance with messages at plenary sessions
• Creation of product launch videos

{ August 2015 }

Novartis Seminar on Making the most of and Pride in Neurosciences

Feeding the pride of belonging by making the most of all of the partnerships forged with healthcare professionals by Novartis to serve patients

• Design of the key theme and visual identity
• Design and holding of training sessions focusing on StoryActing

{ Châteauform’ Mello – 60 employees – May 2015 }