Acte Sept

Assisting Caisse d’Epargne in its bicentennial

In 2018, Caisse d’Epargne will be celebrating its 200-year anniversary. In March, Acte Sept had the honour of playing a small role in Caisse d’Epargne’s great history, by taking part in the preparation of the bicentennial concerts and Rencontres Commerciales [Sales Meetings].

The year will be marked by the celebrations for this bicentennial.

These events include a concert tour throughout France, in partnership with Radio Classique. To the rhythm of the music, 200 years of commitment and innovation pass by. To convey this story, there is an equally exceptional actress: Catherine Deneuve. It was on the text of her words that we had the privilege of working, in order to give it a more emotional and theatrical dimension. For an author, it is quite a special experience to hear one’s words expressed by such a great woman! Having recovered from our emotions, we make way for the Rencontres Comm erciales, on 28 March at the Carrousel du Louvre. The Group’s managers addressed all the sales teams. For the second time, they asked us to finalise the scripting of their statements, at the centre of the event developed by Publicis Live. The focus is on content so as to adapt it to the spoken word, then coaching the speakers on the big day, for maximum impact. At the centre of the discussions led by Harry Roselmack: client relations in the digital age.